So much advice. 
Advice overload? That’s the price we pay for the internet and the explosion of social media. 
 
There really isn’t any respite from people, who know best, advising you, or rather “telling” you what to do! Eat this, don’t eat that! Don’t eat at all, well, for 20 hours on a Tuesday. Drink this, but whatever you do, do NOT drink that, unless it’s the weekend! Wear this, but don’t wear that, unless you are under 30 and for Heaven’s sake, don’t go there, not until the summer anyway. Well at least we can’t go anywhere at the moment anyway, unless we are the privileged ‘celebrities’ who seem to do just whatever they want, whenever they want! Global pandemic? They’ll go anyway. 
 
I’ve realised that, essentially, everything in the media, except straightforward reporting on news events, is advice. Companies, brands and individuals all battling for you to take their advice and do, buy, eat, watch, wear, listen to whatever it is they are 'advising' you to. Operate in the modern world and you can’t avoid being constantly advised! 
 
Even the Career Coaches are at it. Advice, advice and more advice. Do this with your LinkedIn profile, but don’t do that! Write this on your CV, but don’t send it like that! Say this at interview, but if you ever say that you’ll never get the job! 
 
How do you know who is right though and what is of value? As a Jobsearch and Career Coach I believe everything I am saying and advising is for the benefit of the individual I am coaching and when I am advising a group, I am aiming to provide information which will benefit the majority. Luckily, in our field, the advice we give generally is sound for all. Our skill is being able to tailor the advice subjectively when required. 
 
What I see, as I constantly view material and advice from other jobsearch experts is, of course, plenty of similar information. It would be very strange if this was not the case. You need to put your faith in someone at this difficult time and we are confident we know what we are advising is sound. Simplify but sell yourself. Employers want clarity. Make yourself (or rather your achievements) accessible and clear. Ensure your LinkedIn profile matches the information on your CV. 
 
Most importantly, ensure you understand HOW you could solve the ‘problems’ that your prospective employers would expect you to, should they offer you a role. This is the singular, most important piece of advice I firmly believe any Jobsearch and Career Coach should offer anyone seeking a new opportunity. Knowing WHY that hiring manager should hire you, above anything (and anyone!) else, is critical to your success and that knowledge should come through to your prospective employer from the moment they read your CV, or hear of you from your recruitment agent, or indeed come across your LinkedIn profile. 
 
Your CV has the potential to be the most incredible selling document, your first chance to communicate to a hiring manager that you have what they are seeking. To overlook this seriously harms your chances. It truly is your very first impression. Make it count. 
 
The key, of course, is knowing how to ensure you do all of this. My advice? Engage with a Jobsearch and Career coach. We know some good ones! 
 
Call us 01244 917 001 or email neil@massiebutler.co.uk 
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